LenaBrandt.

Freelance product designer for SaaS and fintech teams. I turn complicated workflows into products people actually finish using.

See selected work Book a 20-min call

NorthbankLedgerlyPlanzaKiwi HealthFormcraft

Selected work, 2023–2026

Case studies

Four projects, each with the problem, what I changed and what happened next.

Ledgerly – design system

2026

One component library for web and mobile, replacing three inconsistent UI kits.

−40% design time120 components

Planza – booking flow

2025

Rebuilt a seven-step booking into three steps with smart defaults.

+27% conversions3 steps instead of 7

Hand sketching with a stylus on a tablet

Northbank – onboarding

2024

A mobile account opening that people finish on the bus, not at the branch.

8 min → 3 miniOS & Android

Laptop and tablet on a desk with ambient light

Kiwi Health – dashboard

2023

A clinic dashboard that shows the one number staff need each morning.

NPS 31 → 5840 clinics

How I can help

Three ways to work together

Product sprint

Two weeks from problem to tested prototype. Good for a new feature or a flow that leaks users.

Fixed price, from CHF 7'500
User tests included

Design system

Tokens, components and documentation your developers will actually use.

4–8 weeks
Figma + code handoff

Embedded designer

I join your team two or three days a week, for as long as you need.

From CHF 1'100 / day
Min. 2 months

Lena working at her desk with sketches on the wall

About

Ten years of making hard things feel simple

I started as a front-end developer, so I design with real constraints in mind and talk to engineers in their language. Before going freelance I led design at a Zurich fintech for four years.

Based in Bern, working with teams across Europe. English, German and French.

10years in product

34products shipped

3languages

Kind words

From the people I work with

“Lena found the one step where half our users dropped off, and fixed it in a week. It was the best money we spent all year.”

Jonas MeierCEO, Planza

“The design system finally made our web and mobile apps feel like one product.”

Aisha RahmanHead of Product, Ledgerly

“She speaks developer. Handoffs went from painful to boring, in the best way.”

Tom WeberCTO, Northbank

Contact

Have a product that should be simpler?

hello@lenabrandt.example

I reply within one working day. Next free slot: November.